The Keys to Advertising With Promotional Items
When it comes to advertising with promotional products, there are three key factors that should guide the choices you make when selecting them. The best types of promotional items share these factors in common. These factors are practicality, portability, and value for money. Why are these so important, and how does the key ring measure up when it comes to the keys of advertising with promotional items?
Practicality is arguably the most important factor to consider when choosing promotional items. The best course of action is to choose items that serve a clear function-ideally a function that means the item will be used at least once a day, and preferably several times every day. This is why items such as pens and mugs make great promotional products-they serve a clear need and can be used easily without any special preparation. The key ring definitely measures up when it comes to practicality. They have an important function, and they will usually be used several times a day.
Portable items also make very good promotional products-they are typically small and lightweight, and can be used in different places and situations. Pens are, again, an excellent illustration of portability. Another good example is the promotional polo shirt-a worn item is obviously very portable. The key ring, which is by necessity small enough to be transported in a pocket or a bag, meets this criterion very handily. A particular advantage of the key ring is that it does in fact work best when the item is carried around with its owner. Brightly colored and distinctive key rings are often favored precisely because it helps prevent the loss of those all-important keys to the home, the car, or the work place.
Buying promotional items that represent good value for money is often a secondary consideration, because an item does not need to be either inexpensive or valuable to be a good advertisement for your business. Of course, the less expensive items are often preferred, because it helps keep your spending low and also because if you buy cheaper items, you can afford to buy more of them. This is one reason why key rings are favored-they are inexpensive, easily distributed, and above all, useful to the recipients of the items.
Key rings represent good value for money in another way, too-there are several varieties that have other functions in addition to a simple key holder. For example, there are several styles of key ring that include a small torch, as well as other options that add a bottle opener, mirror, or photo frame to the item. A special advantage of distributing key rings with extra functions is that these items are more likely to be used by the people you give them too, simply because they're more useful than the ones they already have. It also means they're less likely to get replaced.
In short, key rings are indeed very good promotional items. They combine practicability with portability, and represent great value for money, too. Key rings come in a huge variety of textiles, colors, shapes and prices, so it's always possible to choose just the right key ring for your business advertising needs.
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is the co-founder of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional mugs, pens, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk
Article Source: ArticlesBase.com - The Keys to Advertising With Promotional Items